Since the company’s founding, Spotify has grown to become one of the most successful music streaming services in the world. TradeDoubler has become one of Europe’s leading performance-based digital marketing companies. Born in Marieholm, Småland, Sweden, Lorentzon studied engineering at the Chalmers University of Technology and, a few years later, started his own software company, Netstrategy, with Felix Hagnö in 1999, which later became TradeDoubler. Martin Lorentzon, the co-founder of Spotify, is a Swedish entrepreneur and investor who is currently the chairman of the board. After parting ways with Advertigo, Ek was hired as CEO at uTorrent and worked alongside its founder, Ludvig Strigeus, until December 2006, when the platform was bought by BitTorrent.

The business was sold to TradeDoubler in 2006. Soon after, he took on the role of Chief Technology Officer at Stardoll, a gaming and fashion community, before launching Advertigo, an online advertising firm. He served as a senior executive of the Nordic auction company Tradera, which was eventually purchased by eBay in 2006. Prior to founding Spotify, Ek worked at several tech companies, including Stardoll, a social dress-up game, and uTorrent, a peer-to-peer file-sharing program.

Ek is a Swedish entrepreneur and investor who began his career as a computer programmer. They founded the company with a mission to “unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.” Who is Daniel Ek?ĭaniel Ek, the current CEO of Spotify, was the co-founder and CEO at the time of the company’s founding. Spotify was founded by Swedish entrepreneurs Daniel Ek and Martin Lorentzon. Spotify’s Initial Owners Daniel Ek and Martin Lorentzon

Spotify founder