To access Saved Captions in the Post Builder, click Saved Captions - you’ll be able to add or use captions from this tab. When inspiration strikes, write your on-brand captions and store them with Saved Captions. Most of the app’s features are available with the free version, but InShot Pro Unlimited includes stickers, watermark-free videos, and other additional tools. While this won’t affect the overall look of your grid, it affects the cohesion between all the moving parts of your brand.Ĭoming up with the perfect caption on the spot isn’t always easy to do. Thanks to its voice-over features, filter options, and simple editing tools, InShot is one of the best apps for creating Insta-worthy videos. Once the images and videos are styled, you can turn your attention to the caption.

The same applies for text overlay: commit to one or two different fonts and styles that best represent your brand aesthetic. If you apply filters, make sure you use a single or set of filters to remain consistent. When you are in the Post Builder for a single image, carousel, or story post, the editing options will appear when you click the image. Preview also lets you download free stock photos to incorporate into your feed. Much like UNUM, Preview’s free plan includes drag and drop feed planning grids, unlimited posts, photo editors and more. Later offers editing options to help you create a seamless visual experience. Preview is another planning app with both free and premium plans. When you weave your brand through every piece of a post you’ll attract new followers and engage your current audience. While focusing on the overall look of your grid is important, so are the individual post details.

To create your perfect brand aesthetic, it’s crucial to think big and small.

Best app for planning instagram grid